Attend SDV Europe Conference at Maritim proArte Hotel Berlin, on December 1st-2nd and meet us at our booth in the exhibition area.
Enabling the Software-Defined-Vehicle
Software is transforming the vehicle of tomorrow. SDV Europe looks at the shift from hardware to software and what the future of software looks like in the industry: from architectures, platform developments, SDV strategies, DevOps, testing & validation, safety & security, SOTA, cloud solutions, CI/CD, embedded systems, AI and more.
Directed at the leading automotive software strategists, technical experts and decision-makers, SDV Europe is the leading international knowledge exchange platform bringing together the entire automotive software development value chain – OEMs, Tier 1s, automotive suppliers, and research institutes through to software providers.
Highlight 2025 - Solution Study
The Impact of Software-Defined Vehicles on Software Development and Test Processes
Speaker: Markus Gros
Date: Monday, December 1st, 09:45 am – 10:15 am
The SDV era brings significant changes to the way automotive software gets developed, tested and deployed. Instead of building a hardware product which runs software, we are building a software product that evolves post-SOP and should run on different hardware generations. These changes are challenging for OEMs and suppliers and also have an impact on processes and tools.
Join this session to learn more about:
- Why traditional and well established methods and processes are no longer suitable
- Why “Shift left”, “Continuous Everything” and “Data Lake” are more than just buzzwords
- Why Cloud, Automation and AI are key components for success
Markus Gros
Senior Vice President Marketing & Sales · BTC Embedded Systems · Berlin, Germany
Markus Gros studied Mechatronics at the University of Darmstadt and at the Universidad Politecnica de Catalunya in Barcelona. After his Diploma in 2007, he began working for dSPACE in Paris where he provided support, trainings and consulting to French customers in the Automotive and Aerospace Domain for topics including model-based development, automatic code generation, AUTOSAR and ISO 26262. In 2012, he joined BTC Embedded Systems AG where he is today responsible for global marketing & sales activities. He also serves as President of BTC Embedded Systems Inc. in Detroit, Representative Director of BTC Japan and Vice Chairman of the Board of Directors of BTC Software Technology Shanghai.
Nabile Khoury
Director Business Development SDV · BTC Embedded Systems · Paris, France
Nabile Khoury studied Electronics and Computer Science at the University “Conservatoire National des Arts et Métiers” in Paris. From 2010 to 2016, he worked in automotive companies, mainly in the powertrain department of the French car maker PSA Peugeot Citroën, as software engineer specialized in Model-Based Development involving AUTOSAR and ISO 26262 compliant processes. He then joined BTC Embedded Systems AG where he currently works as a Director Business Development SDV in Paris/France.